Billboard
Target Audience- Families with children 14 and younger.
Cognitive- Family Friendly, Fun, Convenient, Affordable, Entertainment
Emotion-Happy,Excited,
Practicality-Entertainment for all ages.
Fun & Utility
Message-Where the FUN never sets.
Need-Party place, Entertainment morning, afternoon, evening
How to get it out there
The logo uses the gestalt principles of the law of proximity as each object is grouped together and also uses the law of pragnanz group is organized reduced to its simplest form. We wanted the logo to be family friendly and appeal to all ages. We hope that it is inviting and fun. As for the billboard I used the rule of thirds and tried to make it stand out as well as using red for the font so that it was easy to read from the highway and also used the yellow tagline for the same reason. I tried to use a picture that was family friendly so that it invites families to come.
